5 Things I Learned About Promoting A Book on Social Media

  1. It’s hard.
  2. Hello? Is anyone out there?
  3. You can link directly to your book’s Free Preview on Amazon. It’s more likely to be read than sending a prospect to your sales page and hoping they click “Look inside.” (Of course, there’s a “Buy” button there as well–Amazon knows its stuff, after all.) Instructions to obtain your preview link.
  4. When sharing your Amazon sales page link—ALWAYS use the short version.
    So, THIS: https://amazon.com/dp/B01MQWZ6YA
    But, NEVER this: https://www.amazon.com/Transmuted-Dark-Landing-Book-1-ebook/dp/B01MQWZ6YA/ref=sr_1_1?ie=UTF8&qid=1501948244&sr=8-1&keywords=Transmuted).
    NOTE: Readers posting a book review who linked in from the long version (tagged [for lack of a better word] as provided by the author) are more likely to have their reviews deleted by the ‘Zon police. If you want to learn more about how important it is to use the right link, check out Amazon Link Anatomy: What you Don’t Know Might be Killing your Reviews by #DaveChesson.
  5. Pimp your book at every opportunity: TRANSMUTED ~ Babylon 5 meets Firefly ~ 2017 KindleScout winner ~ Action, Adventure, Humor, Romance ~ $.99 on Amazon through August ~ Read a free preview!

Okay, I lied–there are only two things. 1. and 2. are cheats, and 5. is just shameless self-promotion. Which is the whole point if you think about it . . . and I do!

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Author Spotlight: Merri Halma

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Am I the Only ‘Zon Author Who Didn’t Know About This!?

I found out recently that I can provide readers/buyers a shortcut to my preview pages on Amazon  It’s a neat little promotional thingy that offers something more subtle than sending prospective buyers directly to the sale’s page (but you can bet your sweet little ‘Zonie-‘Zon-‘Zon there’s a “Buy” button as well). I’m probably the last person to know about this, but in case there’s at least one other author that’s as social media-challenged as I am . . .

Open your book’s sales page and look on the far right under the price block and click the link:

On the next screen there’s some cool stuff on the left, but click “Try it now” on the right:

On the preview screen, click “Share”: 

And get a pop-up with a sweet and short link (or share directly to your accounts):

Check it out (she says slyly): http://a.co/6LP99QV
TRANSMUTED by Robin Praytor
(Book 1 of the Dark Landing Series)

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NAG – NAG – NAG! Stop the nagging and fix it . . .

This ever happen to you? You’re reading a paragraph you just wrote, and one sentence nags at you. You read it again. Nope–perfect! Made total sense the second time, and grammar and punctuation are correct. You forge ahead . . . .

A month later you’re editing that chapter and you stop at the same sentence. Again, after rereading, it’s perfect. NO IT’S NOT! If you, the writer, the one person who knows your story inside and out, stop at the same point twice — or once — imagine what your readers are going to do. Bite the bullet the first time a sentence or a word nags at you and cut it or rephrase it until you’re confident it’s no longer a stumbling block for you or your reader.

You’re welcome! It took me a lot of wasted time to figure this out for myself (slow learner here).

Babylon 5 meets Firefly!
Buy TRANSMUTED on Amazon.
Read the free preview.

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San Diego ComiCon 2017

Trying to write–but there are too many great SDCC interviews and trailers to view. Wish I was there!

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Excerpt From: GRAMMAR FOR PEOPLE WHO HATE RULES by Kathleen A. Watson

What Was John Wayne’s Maiden Name?

Legendary for his rugged masculinity, actor John Wayne was born Marion Robert Morrison. Can you imagine a reporter interviewing him and asking him what his maiden name was?

Consider Merriam-Webster’s definition of maiden name: a woman’s family name before she is married

According to dictionary.com, maiden name is: a woman’s surname before her marriage

Do those definitions not smack of the assumption — or at least the implication — that all women eventually marry?

We’re in the 21st century. There are better, more gender-neutral, more inclusive — or simply more accurate — terms: childhood name, original name, or my preference,
birth name.

Some sources suggest family name or father’s family name.

 Times change, maiden name persists
The outdated descriptor maiden name still is used in everyday conversations, by writers, and on forms both men and women complete for any number of official uses.

Consider this June 2015 headline in The New York Times:

Maiden Names, on the Rise Again

The article reports that roughly 20 percent of women retain their birth name after marrying, rather than legally becoming known by their husband’s family name. Another 10 percent or so hyphenate their name or legally change it while continuing to use their birth name professionally.

Political correctness and sexism aside, it makes sense to use the more inclusive and gender-neutral term birth name when inquiring about or referring to anyone’s original name. It can apply to men as well as to women — or to spouses of any union.

If you work in human resources or have forms in your company that request a maiden name, I hope you’ll encourage those who oversee that department to consider a more inclusive term.

Were he still around, I’ll bet John Wayne would concur.

√ Killer Quote: “Talk low, talk slow, and don’t say  too much.” — John Wayne


Writing and grammar expert Kathleen Watson, fondly known as The Ruthless Editor, has nearly three decades of experience in both corporate and academic worlds. She has taught business people how to fine-tune their communication style, college students how to strengthen their writing, and Ph.D. candidates how to polish their dissertations. Kathy also has experience as a fiction and nonfiction book copy editor, working with a mix of new and experienced authors.

In addition to writing her own book on grammar, she blogs at RuthlessEditor.com, sharing weekly tips on how to write to get the job you want, earn the promotion you’ve worked hard for, and artfully explain your best ideas.

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SHARE: TRANSMUTED @ 99¢ Until 7-11-17

YAY! Kindle Press, TRANSMUTED ebook publisher, is running a .99¢ promotion on selected books from their catalog starting today through Tuesday, 7-11-17. I have no control over TRANSMUTED ebook pricing, so take advantage of this promotion while it lasts, and please share.  Buy on Amazon now, or read the free preview first.

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